'Upon looking at the image that this organization has on its website, I would agree with them it would be absurd for us to be protesting this,' he said in a telephone interview. Upon examining the logo, Rudge said there was no reason to oppose its use. The COC had argued the chat line's logo resembled Olympic sporting event symbols used in the 1970s.Ĭhris Rudge, the COC's chief executive officer, said the case began several years ago and was 'one of these things that slips between the cracks.' Interactive Male, a Vancouver-based company that calls itself North America's largest chat line for gay and bisexual men, had been battling with the COC since March 2005 over its application with the Canadian Trademark Office. 'I am tickled pink over the whole thing.' The idea of having to rebrand and recommunicate with your audience, (we have) no desire to do that. 'We have invested huge in this for five years. 'I am completely thrilled,' Joe Rachert, a senior manager with Interactive Male, said Tuesday. A decision by the Canadian Olympic Committee to drop its opposition to a proposed logo for a gay men's chat line has left a company official feeling 'tickled pink.'
